For example, you can create dynamic images that change when users roll over them or add a tool that users can drag across the screen to make designs, both of which include an element of surprise and delight. If you want to make sure your about us page isn’t boring, then turn on the interactive features. Kiwi Co., a subscription service for kids, does a nice job of using social proof on their about us page, including how many crates and countries they’ve shipped to (showing us their products are in demand): Social proof builds trust and legitimacy in your brand, so that visitors feel good about engaging with you. The about us page for Well Done, a creative agency, is an example of this kind of transparency:īrands that communicate their success through real data is what’s known as social proof, and it can include anything from testimonials to reviews, ratings, follower numbers, and influencer mentions.
Your about us page needs to reflect the real you-the real brand-so the visitors who are your perfect matches, know it. In fact, it’s the job of your about us page to help them make that decision. Whether you’re creating a brand-new website or revamping an existing one, it’s important to recognize that not every visitor is going to be your ideal client, customer, or donor. Germinate Creative uses the about us page to give visitors a glimpse of where the magic happens, which immediately brings you into their world:
Aside from that, though, an effective way to tell your story is by showing. Of course, you need written content to tell website visitors what it is that makes you-or your business-different.
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