Regardless if a searcher reaches you from an organic search, paid ad, via social media, or from a dealer location feature on a manufacturer's website, or any other method of making it to your website, you're company's ability to calculate the results you're getting from the web will only be as good as the tracking mechanisms you're using, the technologies you have integrated into your website, and the specific goals you have set up and are tabulating each month on the back-end of Google Analytics. In other words, unless you're willing to "pay to play," you will never be able to gain access to the type of game-changer information that will help you gain a significant amount of visibility, scale profits and grow your online footprint in the most data-driven and predictable ways.Ģ) "What are the best ways to calculate our results and ROI from the internet channel?"
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The second reason Google Ads (and other advertising platforms online) are beneficial is because they give you access to analyzing data that is not available for the "set it and forget it," free listings. If you're a bit of a seasoned veteran and understand the fancies and inner workings of how the internet channel works, then you're likely looking to maximize the metrics that matter most, scale growth and profit generation, control more market share, and position your company as the go-to authority at the exact second a searcher is looking for a solution you have in-stock or that you can get for them, you're already well aware that "wishing and hoping" that a searcher will first find your website, then reach out to your company, after scrolling past handfuls of other options on the first page of Google, simply isn't going to cut it in today's economy.
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If you're a newbie to the concept of what it takes to win more business "through" or "on" the internet (yes, there is a difference), your biggest takeaway at this point in time should be that you or somebody at your company must know how to navigate and maximize this type of information, if you desire to be considered an impact player in your marketplace, at the specific time an online-searcher is looking for a solution that your company can offer and sell to them.
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